Commercial supply in the outskirts will soon be reaching saturation point. Its future lies in qualitative rather than quantitative improvement.
Procos and its members endeavour to follow the best renovations and rehabilitations of shopping malls and business parks.

 When it comes to identity, the city centre is the point of reference of the city and its dwellers.
By furthering the reorganization of city centres and inviting the mayors to its monthly member meetings, Procos has helped both the authorities and the elected representatives become aware of the priority problem at stake. Thus, actions that have been taken in favour of road infrastructure, new car parks, restoration of railway stations, denser settlement and the concentration of tertiary activities have encouraged small and middle-sized specialised outlets to set up downtown, all the more so since they have understood what an appeal the long forgotten joys of "taking a walk" has on consumers, and the latter's want for meeting places. When the projects are being carried out, the independent firm Bérénice takes over Procos' activities and works with mayors, promoters, Chambers of Commerce and Industry as well as associations.

 The revival of community life
We must acknowledge that since towns are expanding whereas city centres are not extensible, local areas are becoming more important, and changing consumer habits will be favouring local shopping, provided that the tradesmen adapt to this new situation (by ensuring quality supplies and fair prices). Procos members and the General Office are well aware of these changes and are working on the conditions for the revival of local trade. Here again, Bérénice takes over their activities and gets involved in the creation of shopping areas in new districts, as well as in the rehabilitation of tough areas, together with French national bodies such as Epareca, which specialises in the planning and reorganizing of commercial and craft locations. This awareness is relatively new, and as yet not all players have understood how profitable deals they may make in those areas. Nevertheless, the revival of local supermarkets has already begun, and quite a few Procos members have taken an interest in projects initiated by town councils and town and country planners.

Once their national development strategy has proven to be a success, retail chains from whatever country they may be start dealing with their European, or even international, expansion.

Answering the question: 'What is the world market?' during the 2nd Procos International Forum, Chairman of Vivarte, Georges Plassat listed the following prerequisites: 'The world market is a different world, of course, which also implies different languages, different town planning schemes, different currencies, different property practices, different attitudes towards consumption, different legal frameworks, different economic maturities… International expansion means giving up absolutely all of one's everyday points of reference, but without ever forgetting that "one is never at home".
Ever since the beginning of the international venture, Procos, together with eurelia and Retail & Trade Merketing, and thanks to its knowledge of and analyses on the various European markets, has been offering retail chains an organisation that helps them meet these tricky preconditions.

Procos organizes a gathering of specialised retail chains managers who are expanding in Europe. The high level of both contributors and participants allows for unique exchanges of experiences that are invaluable when it comes to defining European strategies.

The last Forum was held on 4th April, 2002; the next one will take place on 2006